Mahindra Thar Roxx Star Edition Explained: The New Value-for-Money Sweet Spot?

Mahindra Thar Roxx Star Edition: Not Just a Special Edition, But a Smart One

Mahindra has launched the Thar Roxx Star Edition at an introductory price of Rs 16.85 lakh (ex-showroom), and on paper, it looks like yet another cosmetic special edition. But look closer, and you’ll realise this launch quietly reshapes the Thar Roxx variant hierarchy — making premium features far more accessible than before.

Positioned nearly Rs 2 lakh below the fully-loaded AX7L, the Star Edition isn’t trying to be the most hardcore Thar. Instead, it makes a compelling case for buyers who want the Thar’s presence and tech, without paying for features they may never use.

Thar Roxx Star Edition Prices (Ex-showroom)

Variant	Price
Diesel MT	Rs 16.85 lakh
Turbo-Petrol AT	Rs 17.85 lakh
Diesel AT	Rs 18.35 lakh

What Exactly Is the Thar Roxx Star Edition?

The Star Edition is based on the AX7L variant, but Mahindra has deliberately trimmed certain features to bring the price down — without diluting the everyday ownership experience.

Visually, it stands apart immediately.

On the outside, the Thar Roxx Star Edition gets:

• Piano-black 19-inch alloy wheels
• Piano-black grille
• ‘Star Edition’ badging on the C-pillar

The darker treatment gives the Roxx a more aggressive and premium stance compared to the standard trims.

Interior: The Update Roxx Owners Were Asking For

One of the most meaningful changes is inside the cabin. Mahindra has finally introduced a black-and-grey interior theme, replacing the light ivory finish that looked premium but was impractical for daily use.

And feature-wise, the Star Edition doesn’t feel stripped down at all.

It gets:

• 10.25-inch touchscreen infotainment system
• 10.25-inch digital instrument cluster
• Wireless Apple CarPlay & Android Auto
• Panoramic sunroof
• Wireless phone charger
• 9-speaker Harman Kardon sound system
• Ventilated front seats
• 6-way powered driver seat
• Automatic climate control with rear AC vents
• Keyless entry
• Cooled glovebox
• 360-degree camera

This is where the Star Edition quietly punches above its price.

What You Don’t Get vs AX7L (And Why It May Not Matter)

To hit the lower price point, Mahindra has removed a few premium features from the AX7L:

• No ADAS
• No electronic parking brake with auto hold
• No slidable armrest for driver and co-driver

Crucially, the Star Edition is RWD only, clearly signalling Mahindra’s intent:
this variant is aimed at urban, family, and lifestyle buyers, not hardcore off-roaders.

For many buyers, these omissions won’t be deal-breakers — especially when weighed against the price saving.

Why the Star Edition Makes Sense: Variant-to-Variant Comparison

Star Edition vs AX3L (Similar Price Bracket)

The AX3L RWD Diesel sits close in price, but the difference in experience is significant.

The Star Edition offers:

• 19-inch alloy wheels vs 18-inch steel wheels
• Ventilated front seats
• Cooled glovebox
• 360-degree camera
• 9-speaker Harman Kardon sound system

If you care about comfort, tech, and cabin experience, the Star Edition feels like a segment upgrade over the AX3L.

Star Edition vs MX5 (Petrol & Diesel)

The MX5 is often considered the balanced Roxx variant — but the Star Edition clearly builds on it.

What Star Edition adds over MX5:

• Ventilated front seats
• Cooled glovebox
• Automatic climate control
• Panoramic sunroof (MX5 gets a single-pane unit)
• Larger 19-inch alloys

The MX5 does get 18-inch alloy wheels, but overall, the Star Edition feels more complete for buyers stepping up from compact SUVs.

The Bigger Picture: A New Value Benchmark in the Thar Roxx Lineup

The Thar Roxx Star Edition isn’t about exclusivity or off-road bragging rights. It’s about smart value engineering.

Mahindra has:

• Retained the features people use daily
• Removed niche, high-cost tech
• Positioned the variant squarely for urban and family buyers
• Delivered near-AX7L luxury at a significantly lower price

That makes the Star Edition arguably the best value-for-money Thar Roxx variant today.

Should You Buy the Thar Roxx Star Edition?

If you want:

• Thar road presence without hardcore off-road intent
• Premium interiors and tech
• A lifestyle SUV that works for daily city use
• Maximum features for your money

The Thar Roxx Star Edition is the variant that finally makes the most sense.

And that’s what makes this launch important — not because it’s a “Star Edition”, but because it quietly redefines what value looks like in the Thar Roxx lineup.

And click here to book your new Mahindra Thar Roxx Star Edition