Mahindra Becomes India’s Second-Best Selling Car Brand, Overtaking Hyundai In February 2025
4 min read
In a major shake-up in the Indian passenger car industry, Mahindra has overtaken Hyundai to become the second-largest car brand in terms of sales in February 2025. This marks a significant milestone for the homegrown automaker, which has been aggressively expanding its lineup with new launches and feature-packed models.
Mahindra Overtakes Hyundai: Sales Figures Explained
In February 2025, Mahindra recorded domestic sales of 50,420 SUVs, marking a 19% year-on-year growth in domestic sales. This was enough to outpace Hyundai, which sold 47,727 units in the domestic market last month.
Here’s a quick look at the sales comparison:
| Brand | February 2025 Domestic Sales | YoY Growth |
|---|---|---|
| Mahindra | 50,420 units | +19% |
| Hyundai | 47,727 units | -11.6% |
While Hyundai’s total sales (including exports) stood at 58,727 units, its domestic performance was lower compared to January 2025, when it sold 54,003 units in India.
This is not the first time Hyundai has lost its second-place position. Tata Motors briefly overtook Hyundai in 2024, but Hyundai quickly regained its spot. However, Mahindra’s consistent growth and strong SUV portfolio have now pushed it ahead.
Why Is Mahindra’s Sales Growing?
Mahindra’s recent success can be attributed to its aggressive expansion strategy and the introduction of highly popular SUVs. Some key factors behind Mahindra’s rise include:
1. Strong SUV-Centric Lineup
Mahindra has fully embraced the SUV trend in India, offering a diverse range of products across multiple segments. Models like the Scorpio-N, Thar, XUV7OO, and XUV3XO continue to dominate their respective categories.
2. Blockbuster Launches in 2024 & 2025
Mahindra launched multiple new models last year, which have been met with an overwhelmingly positive response:
- Mahindra XUV3XO – A compact SUV that quickly gained traction among buyers.
- Mahindra Thar Roxx – A lifestyle SUV that has created immense buzz among off-road enthusiasts.
- Mahindra BE 6 EV & XUV 9e – A game-changing entry into the electric SUV segment with futuristic design and advanced technology.
3. Expansion in the EV Segment
With the BE 6 EV and XUV 9e, Mahindra has taken a bold step into the electric vehicle (EV) space, offering a fresh alternative to Hyundai’s EV portfolio.
4. Increased Production & Deliveries
Mahindra has worked to reduce waiting periods and ramp up production to meet demand, ensuring faster deliveries of its most popular models.
Hyundai Still Holding Strong
Despite losing its second-place position in February, Hyundai continues to be a strong player in the Indian market. Some of Hyundai’s key models that remain in high demand include** Hyundai Creta** – One of India’s best-selling SUVs, even after the introduction of several new rivals and amidst the rise of Electric cars Hyundai also launched Creta EV . Hyundai Venue – A solid performer in the sub-compact SUV segment.Hyundai Exter – A micro-SUV that has attracted significant attention among city car buyers.
Hyundai is also set to launch new models and updates later this year, which could help it reclaim its position.
The battle for second place in India’s car market is tighter than ever. While Hyundai has long held its position as India’s second-largest carmaker, Mahindra’s SUV-first approach and strong customer demand have helped it pull ahead in February 2025.
With Mahindra’s upcoming models and increasing EV focus, it will be interesting to see if the automaker can hold onto this position in the coming months. Meanwhile, Hyundai will likely counter with new launches and updates to regain momentum.
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